Practice question

A dealership's advertisement for a used car prominently features a low price, but in small print, it states this price is only available to customers who finance with the dealership and trade in a vehicle from the last five model years. Which advertising practice is this dealership likely violating?

  1. Puffery, which is legally acceptable.
  2. Bait-and-switch advertising.
  3. Standard industry practice for promotions.
  4. Full and clear disclosure rules.

Answer: B — Bait-and-switch advertising.

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