How should a salesperson handle customer complaints?

Answer: B — Address complaints promptly and seek fair resolution

Addressing complaints promptly and seeking a fair resolution is a fundamental aspect of effective customer service in vehicle sales. When a salesperson acknowledges a customer's dissatisfaction, it not only shows that they value the customer's experience but also fosters trust and loyalty. Prompt action can prevent the issue from escalating and helps to maintain a positive relationship between the salesperson and the customer. Furthermore, resolving complaints fairly demonstrates a commitment to customer satisfaction and may lead to positive outcomes, such as repeat business or referrals. This approach aligns with the best practices in sales and customer service, emphasizing the importance of communication and problem-solving skills. A proactive resolution can help turn a negative situation into a positive experience, ultimately benefiting both the customer and the salesperson.