Who may act as a buyer agent in motor vehicle transactions?

Answer: B — person retained by a consumer to assist in vehicle purchase

In the context of motor vehicle transactions, a buyer agent is a representative specifically retained by a consumer to assist in the purchase of a vehicle. This role focuses on serving the interests of the consumer, helping them navigate the purchasing process while providing advice, negotiating prices, and ensuring that the consumer's needs and preferences are prioritized. This contrasts with others involved in vehicle transactions, such as wholesalers who typically act within the supply chain rather than directly for individual consumers. Similarly, someone buying vehicles for resale or a dealer representing multiple buyers are not acting in the capacity of a buyer agent focused on assisting a single consumer. Therefore, the role of a buyer agent is unique and specific to facilitating an individual consumer’s vehicle purchase journey, making that choice the most accurate representation of who may act as a buyer agent in this context.